Humanity, having learned to perform miracles of production, must at last learn to use its miraculous powers not to degrade itself and destroy its home but to make the world a better place to live in for itself and its progeny for millennia to come.
On the plus side, the creative drive relates to what humankind can get out of nature for its own uses; on the negative side, the destructive drive bears most heavily on nature's capacity to respond to the demands placed on it.
Since there is no way to increase the capacity of the environment to bear the burdens placed on it, it follows that the adjustment must come entirely from the other side of the equation.
Society is more than a number of individuals. It is a number of individuals among whom certain definite and more or less stable relations exist.
The real danger from advertising is that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man.
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